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Camella wins third Reader’s Digest Trusted Brand award
Camella’s numbers tell a clear story—250,000 homes in Mega Manila and 38 other key provinces and 65 cities and municipalities. It is a story of nearly 40 years of determined perseverance impelled by the dream to give Filipinos a home they can enjoy and be proud of.
This month, one number gave the company inspiration like no other. For three years running, “Reader’s Digest” named Camella one of Asia’s Trusted Brands; and for the third straight year, the company was handed a Gold Award.
It was a pat on Camella’s back by Filipinos and Asians alike—a sign that the company is indisputably on the right track. The Reader’s Digest Asia’s Trusted Brands award is the premier consumer-based international measure for brand preference across Asia. Each year, it approaches ordinary consumers, as well as Reader’s Digest subscribers, soliciting their opinion on what brands of specific products and services are important to them. The consumer polls are conducted across seven markets in Asia, namely Malaysia, Hong Kong, India, the Philippines, Singapore, Taiwan and Thailand. From this survey comes a list of the brands most known and trusted by those countries’ consumers.
Winners are identified for each of the seven markets as well for the entire Asia. To win an Asia Trusted Brand Award, the brand must win in at least three of the seven markets surveyed. A trusted brand must enjoy international favor while upholding a powerful local connection.
The results have proven to be an accurate reflection of consumer trends and preferences throughout Asia. In fact, further polling proved that 83 percent of Asia’s consumers agree that the results of this survey help them make their purchase choices, and, if a brand has been named a Reader’s Digest Trusted Brand, 64 percent say they are more likely to choose this brand when they next need to purchase such a product.
THE GOLD STANDARD
Winning the Gold for the Reader’s Digest Trusted Brand Award for a Property Developer signifies that Camella’s rating score excelled above other brands in the same category—a show of appreciation for the company that has built quality homes and themed communities and master-planned “cities” in more cities, municipalities and provinces than any other property brand. Each Camella home carries with it Vista Land’s expertise in space planning, carefully thought out architecture, and an innate knack for selecting the most accessible and attractive locations.
On another note, in a 2011 study by Colliers Research, Vista Land—Camella’s mother company—came out as the runaway leader in Philippine residential real estate development, with a total of over 18,422 houses, houses and lots and condominiums sold out that year. Both Camella and Vista Land understand that it is the ultimate dream of every Filipino to have a home of their own. Thus, it is their vision to build a home for every Filipino.
According to Reader’s Digest, being on the Asia Trusted Brand list is an incredible achievement, “but maintaining this ranking involves a genuine commitment to protect and fulfill the promises made to one’s consumers. It means ensuring the quality doesn’t drop. It means that great taste stays the same, and it definitely means delivering the same value and consumer satisfaction year in and year out, while always remaining open to innovation and reinvention.”
For singling Camella out for this honor, the company offers its customers its deepest gratitude and the promise to keep building the homes they and their families will cherish and enjoy, in the parts of the country where they feel the most “at home”.